For Providers
Reach Bethesda, Chevy Chase and Potomac Households Directly
A permissioned resident email list across 20814, 20815, 20816, 20817 and 20854, relationships with luxury property managers in the area, and a directory that verifies credentials before anyone appears in it.
What you are actually buying
Most local directories sell you a listing and hope search traffic arrives. This one has a resident email list across the three towns before it has a single ranking, and that list is the distribution. When the directory publishes, it publishes to people who already receive email from us.
That matters because your customers here do not behave like customers in a volume market. Households in these ZIP codes research for weeks, often on behalf of a parent, and they are unusually sensitive to credentials. Reaching them while they are researching is worth more than reaching them at the moment they type a search, because by then they have usually already asked someone they trust.
There are also relationships in progress with managers of luxury properties in the area, who field the same question from residents constantly and have no vetted answer to give.
- A resident email list across the five target ZIP codes, built and segmented by permission.
- Direct relationships with luxury property managers in the three towns.
- Editorial pages on how to hire in each trade, including how to verify a Maryland license yourself.
- A free aging-in-place guide that brings residents onto the list before they need anyone.
Said plainly
Two things stated plainly. The directory is pre-launch, so there is no search traffic and no rankings yet. And the email list is being segmented by permission before anything commercial is sent to it, because burning a local list in a market this small would cost more than it could ever earn. What you are buying is early position in front of a defined local audience, not a traffic number.
Why the platforms you already pay for underperform here
You buy a lead. So do three competitors. The homeowner gets four calls in ten minutes, chooses on price, and the platform bills you whether or not anyone picked up. Your cost per acquired customer rises every year and you never own the relationship.
Those platforms are built for volume. Bethesda, Chevy Chase and Potomac are not a volume market, they are a trust market. The household reading a page about what an MHIC license actually covers, then seeing you listed with a confirmed license number, is a completely different prospect from someone who filled in a form.
This directory does not sell leads and does not sell your customer to your competitor. You pay once a year for a position.
What makes a listing here different
Credentials are checked, not collected
We verify your license against the issuing Maryland registry ourselves. A forwarded PDF is not accepted. That is the entire reason a resident trusts the badge next to your name.
Nobody buys past the standard
Payment and verification are separate. A paid listing that fails verification is removed and refunded. That protects your listing more than it constrains you.
No shared leads
An enquiry about your business goes to your business. No auction, no distribution to three competitors.
Featured placement is capped
Two featured slots per category per town, enforced in the build rather than promised in a sales page.
One category is free on purpose
House cleaning is free and always will be. A cleaning client is worth about $2,000 a year, so no fee that covers verification is fair to charge. We would rather serve residents in that category than invoice for it.
Annual, not monthly
Billed once a year at ten months for twelve. No card on file, no monthly failure, no renewal you forgot about.
What it costs
Billed once a year. Ten months paid, twelve months listed. Prices differ by category because what a customer is worth to you differs by category, and charging a house cleaner what a home care agency pays would be unfair to one of them.
| Category | Verified, per year | Featured, per year | What a customer is worth to you |
|---|---|---|---|
| Luxury Real Estate Agents | $2,490 | $3,990 | $40,000 or more per transaction |
| Home Care and Aging in Place | $1,990 | $3,190 | $30,000 to $80,000 a year |
| Accessibility and Home Modifications | $1,790 | $2,890 | $15,000 to $40,000 per project |
| Estate Planning Attorneys | $1,290 | $2,090 | $3,000 to $10,000 per matter |
| Medspas and Aesthetic Practices | $1,290 | $2,090 | High recurring |
| Senior Move Managers and Organizers | $990 | $1,590 | $3,000 to $8,000 per project |
| Home Maintenance and Repair | $790 | $1,290 | Variable, repeat customer |
| House Cleaning Services | Free | Not offered | About $2,000 a year |
Featured placement is capped at 2 businesses per category per town across 3 towns, and existing featured partners get first refusal at renewal. A basic listing is free in every category: your name, category and service towns, with enquiries routed through the site.
Why house cleaning is free
Deliberately free. At this client value no listing fee both covers verification and stays affordable, and a category that churns every four months damages the directory more than it earns.
The founding offer
Ninety days free from launch, then your first annual invoice. Cancel any time before it.
Founding businesses pay nothing for the first ninety days after the directory launches. Not ninety days from today, ninety days from the day it goes live, so you are never paying for a site nobody has seen.
Your first invoice arrives at the end of that period and covers twelve months at ten months of price. You can cancel any time before it at no cost. Founding rates hold for a second year while later applicants pay standard rates.
You sign a listing agreement at signup. That is not a payment commitment. It exists because we cannot lawfully publish your business under a verification badge without your written consent, and we will not publish anyone who has not given it.
- Ninety days free, beginning at launch rather than at signup.
- No card or payment details required to apply.
- First invoice covers twelve months at the ten-month price.
- Cancel any time before the first invoice at no cost.
- Founding rate held for a second year.
- Verification must be complete before your listing goes live.
- If we cannot verify your credentials, you are not listed and never invoiced.
Where the openings are
Counts come straight from the directory and update on every build.
| Category | Listed | Featured slots open | Status |
|---|---|---|---|
| Home Care and Aging in Place | 6 | 6 of 6 | Open |
| Accessibility and Home Modifications | 2 | 6 of 6 | Actively recruiting |
| Home Maintenance and Repair | 7 | 6 of 6 | Open |
| Senior Move Managers and Organizers | 4 | 6 of 6 | Open |
| Estate Planning Attorneys | 3 | 6 of 6 | Actively recruiting |
| Luxury Real Estate Agents | 4 | 6 of 6 | Open |
| House Cleaning Services | 3 | n/a | Actively recruiting |
| Medspas and Aesthetic Practices | 0 | 6 of 6 | Actively recruiting |
What we will ask you for
Verification is a document check against a public registry, not a form. It takes a few days. Having these ready makes it fast.
- The exact legal name your business is licensed under, which is often not your trading name.
- A certificate of insurance sent directly from your insurer or broker rather than forwarded by you.
- A named contact who can answer questions about staffing and screening.
By category
- Home Care and Aging in Place
- Your Maryland Residential Service Agency license number, and whether caregivers are W-2 employees or 1099 contractors.
- Accessibility and Home Modifications
- Your MHIC license number, workers compensation certificate, and any CAPS designations held by named crew.
- Home Maintenance and Repair
- Your MHIC number plus the trade license covering the work you actually perform, and the master license holder's name.
- Senior Move Managers and Organizers
- Your USDOT or Maryland PSC number if you transport goods, NASMM membership if held, and your bond details.
- Estate Planning Attorneys
- Maryland bar admission for the listed attorney and written confirmation your firm is satisfied the listing complies with Maryland attorney advertising rules.
- Luxury Real Estate Agents
- Your Maryland Real Estate Commission license number and current brokerage of record.
- House Cleaning Services
- Whether cleaners are employees or contractors, bond details, and your background screening policy. This category is free and still verified.
- Medspas and Aesthetic Practices
- Your medical director by name with their Maryland Board of Physicians license number, and the credentials of staff performing injectable and laser treatments.
We do decline applications
Worth saying plainly, because it is what your listing is buying. Applications are declined when a license cannot be confirmed with the issuing registry, when insurance has lapsed, when the business does not genuinely serve these three towns, or when there is an unresolved pattern of complaints.
If we decline you we will tell you why. Usually it is a document problem rather than a judgement about your work, and it is fixable.
Our full verification standards, including what we deliberately do not check, are sent with every application.
Questions from providers
Why is it annual rather than monthly?
Two reasons. You get twelve months for ten, and neither of us deals with a failed card or a renewal nobody remembered. Local directories lose more accounts to expired payment methods than to dissatisfaction.
How big is the email list?
Across the five ZIP codes it is in the thousands of households, and it is being segmented by permission before anything commercial goes to it. We would rather tell you the number in a conversation, with the segmentation explained, than put a headline figure on a web page that flatters us. Ask and you will get a straight answer.
Is this a lead fee arrangement?
No. No per-lead charges, no percentage of any job, no revenue share. A flat annual fee for a listing position. Enquiries through the site go to you and are not sold to anyone else.
Why is house cleaning free when I have to pay?
Because a cleaning client is worth roughly $2,000 a year and a home care client is worth $30,000 or more. Charging both the same would be either unaffordable for one or a giveaway to the other. Prices follow what a customer is worth in your category, and we will show you the arithmetic.
What happens if my license lapses?
The badge stops rendering automatically on its expiry date rather than waiting for someone to notice, and we contact you. If the credential is not restored the listing comes down. Paying does not exempt anyone, which is the reason the badge means anything.
Can I buy my way to the top?
You can buy a featured slot and there are only two per category per town. You cannot buy past verification, and you cannot displace an existing featured partner, because they get first refusal at renewal.
I already pay for Angi, Thumbtack or Nextdoor. Why add this?
Those sell volume and sell the same homeowner to your competitors. This puts you in front of a smaller number of local households who research carefully and care about credentials. It is not a replacement for volume advertising. It targets the customer volume advertising handles worst.
What if I want out?
Email and you are removed, before or after the first invoice. No notice period, no cancellation fee, no minimum term. We will remove your business from the directory entirely if you would rather not appear at all.
Apply for a founding listing
Applications are reviewed in order received. Verification takes a few days once we have your documents. Nothing to pay to apply and nothing to pay for ninety days after launch.